Graphic Arts


Graphic Arts

What do we mean when we talk about graphic arts? According to Wikipedia,all kinds of elaborations and visual elements are considered graphic arts, and mainly it refers to engraving and drawing techniques, although also, the term is often restricted to printing techniques.

In fact, and more generally, it encompasses the different techniques and procedures of any reprographic system. As a means of expressing artistic creation.

Today, we can also include digital printing in this term due to the great digital technological development, which has occurred over the last few years.

The main types of printing

Offset printing:

It is an indirect printing process that involves applying an ink to a metal plate.

In offset printing, the file does not go directly to the paper/surface to be printed. It passes first through the plate to a rubber and after the rubber to the final paper/surface.


High-speed direct printing technique that uses a flexible embossed plate that passes the image directly from the plate to any type of surface.

Therefore, this method is mainly used in the food and packaging industry, as it allows quality, speed and flexibility.

In addition, this technique offers a quick drying.

Typographic Printing:

It is a direct printing process that is based on the use of plates in which the areas to be printed, are highlighted and impregnated with ink.

Plates are pressed onto the paper for printing.


It is a direct printing technique that is performed with copper cylinders adaptable to rotating machines, with the figures engraved in hollow.

This method is used for printing flexible packaging, such as potato and candy bags. And, it is also used in large-run books and magazines.

Screen printing:

Direct printing process consisting of the transfer of ink using a mesh tensioned in a frame. Which can be applied on different types of material.

This printing technique is used to print T-shirts, fabric bags, wood, ceramics and other materials.

Digital printing:

It is a technique that consists of direct printing of a digital file on a physical surface. For example, an impression on a paper, cloth, plastic, etc… The most common digital printing methods are inkjet printing and laser printing.

Digital printing has a double aspect: small and large format.

In MATERIA EFIMERA, when we do work on assembling stands at fairs, exhibitions or congresses, the method that we use most for printing images and logos is digital printing. In addition, we use large format digital printing.

By large format digital printing, we mean printing materials of sizes too large to be produced in a normal street business press. For the printing of these materials it is necessary to use special equipment.

Despite the size, existing technologies allow high-resolution printing.

These materials are used by companies and customers for different occasions. For example to promote your business, placing advertising on a huge banner next to a busy road.

In fair stands, companies often use this type of printing to place images on the entire surface of a cloth or partition of the stand. Or the logo or any other element that is part of the corporate image placed for example, in a suspended element to increase the visibility of the brand from afar and attract attendees and call them to their space.

In MATERIA EFIMERA,we offer you all kinds of applications and finishes in graphic arts for your stand: cutting vinyl, printing vinyl, foam, cnc, laser cutting, backlighting, banners, light boxes and corporeal elements.

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