The Color of the Year 2021 is now official! And no, it is not one color, it is two. PANTONE® 17-5104 Ultimate Gray, a soothing shade that brings to mind concrete and quiet pebble beaches, and PANTONE 13-0647 Illuminating, a bright yellow that evokes warm sunshine, the invigorating bite of lemon tart, and a cheerful spirit.
The pandemic also affected this year’s color selection process. While the institute’s researchers generally spend the year traveling to research color trends around the world before making their choice, the health and safety restrictions surrounding COVID-19 meant their approach this year looked a bit different. – More online collaboration and a reliance on staff around the world to report on trends. Resistance.
But the objective when selecting the color of the year remains the same as in previous years: to reflect the culture of the moment in which we live. In retrospect, last year’s color Classic Blue, a soft deep indigo that sought to counter anxieties about a new decade: ironically it feels prescient for a year that has been defined by uncertainty. And the colors of 2021 fit perfectly as we prepare to welcome a new year full of possibilities: for a vaccine, for the world to open up again, for a return to a sense of normalcy and the opportunity to connect.
At MATERIA EFÍMERA we are sure that the stand design will also be influenced by the color of the year 2021, we will see it applied to all types of graphic supports, painting, signage, audiovisuals, carpets, furniture and fabrics.
Color codes of the year 2021
These are the equivalences of the colors of the year 2021, with their respective values in RGB, HTML and CMYK, you can apply the color in its different formats.
HTML # F5DF4D
CMYK 0, 9, 69, 4
RGB 147, 149, 151
HTML # 939597
CMYK 3, 1, 0, 41
About PANTONE and the Color of the Year 2021
For more than 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions across multiple industries, including fashion, home furnishings or industrial design, as well as graphic design and product packaging.
Pantone’s color of the year selection process is based on careful selection and trend analysis. To reach the selection every year, Pantone’s color experts analyze the world for new color influences. This can include, from the entertainment industry and movies in production, traveling art collections and new artists, fashion, all design areas, popular travel destinations, as well as new lifestyles, playstyles and socioeconomic conditions.
What do Illuminating and Ultimate Gray remind us of?
Sadly, it also reminds us of 2020, the concrete of the empty congress and exhibition halls, the signs of the lowered portals, all those events that have not been able to materialize …
It certainly also reminds us of aerospace technology.
What do Illuminating and Ultimate Gray sound like?
Do the colors have sound? Curling the curl we have put a little synaesthetics imagining what Illuminating and Ultimate Gray sound like, Colors of the year 2021. To us, it sounds like this …